The implementation of innovative strategies or technologies in the business world frequently stirs up debates, particularly when these techniques involve research or experimentation on humans. This notion seems to hold more weight, perhaps even intensifies, when discussing Neuromarketing. Neuromarketing has… Continue Reading →
In today’s competitive business landscape, understanding consumer behavior is essential for driving growth and fostering brand loyalty. Traditional data collection methods, such as surveys and focus groups, provide valuable insights into consumer preferences and habits. However, these techniques often overlook… Continue Reading →
In this article, we will try to give a detailed overview of the main and most commonly used technologies and methods in Neuromarketing, in both corporate and academic circles. To achieve this, we analyzed the most cited papers in the… Continue Reading →
Between the hype, practical applications and ethical questions. There is no doubt Neuromarketing is one of the most controversial topics in the field of marketing. And like any new field of research, its emergence into both academic and business circles… Continue Reading →
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