Yahia Mouammine, PhD, is the founder and lead author of Webdocmarketing, where he merges deep marketing expertise with a passion for behavioral science. With a doctorate in business specializing in neuromarketing and consumer behavior, and a background in digital marketing, he specializes in transforming complex marketing concepts into simple, actionable strategies. From emerging trends to time-tested techniques, Yahia’s mission is clear: to help brands and individuals make smarter, ethical, and more human-centered marketing decisions. When he’s not writing, he explores how people think, why they buy, and how brands can connect on a deeper, more meaningful level.